Public Service Announcement and Posters

PUBLIC SERVICE ANNOUNCEMENT (PSA)

Definition: 
A public service announcement is an advertisement that a television or radio station airs for a cause or a charity. They can tout the importance of medical check-ups for children or ask you to donate to the Salvation Army's bellringers.

Public service announcements are not paid advertising. A broadcaster donates the ad time as part of its commitment to serve the public interest.

You'll typically see public service announcements airing during weaker time slots or on stations with less share of the advertising market than their competitors. Stations tend to use these announcements as fillers during commercial breaks.

Some stations make a decision to devote a certain number of ad slots to PSAs, particularly for a campaign that has local impact. In a city with a high teenage pregnancy rate, a Top 40 radio station that is top-ranked with a young audience could air announcements on abstinence or birth control throughout its broadcast day.

While stations have a government mandate to serve the public interest, they are under no requirement to run general PSAs. If a station has a paid commercial to run in a 30 second slot, that ad will get priority over a non-paid announcement.

Example:

10 Second SPOT

WE COME FROM ALL WALKS OF LIFE, BUT WE TRAVEL DOWN THE SAME ROAD. LOOK FOR MOTORCYCLES & SHARE THE ROAD. THIS MESSAGE BROUGHT TO YOU BY ABATE of ARKANSAS, www.arkansasabate.org

15 SECOND SPOT

ADOLESCENTS AND YOUNG ADULTS ARE AT RISK FOR A POTENTIALLY DEADLY DISEASE CALLED MENINGOCOCCAL MENINGITIS (PRONOUNCED MEN-IN-JO-KOK-UL MEN-IN-JI-TIS).

IMMUNIZATION AND GOOD HYGIENE MAY HELP PREVENT MOST CASES.  ASK YOUR DOCTOR ABOUT NEW RECOMMENDATIONS FOR VACCINATION.

FOR MORE INFORMATION, VISIT W-W-W- DOT-N-M-A-U-S-DOT-O-R-G.

30 SECOND SPOT

DID YOU KNOW THAT ADOLESCENTS AND YOUNG ADULTS ARE AT INCREASED RISK FOR A POTENTIALLY DEADLY DISEASE CALLED MENINGOCOCCAL MENINGITIS (PRONOUNCED MEN-IN-JO-KOK-UL MEN-IN-JI-TIS)?

NEW VACCINATION RECOMMENDATIONS HAVE RECENTLY BEEN APPROVED  FOR TEENS AND COLLEGE STUDENTS WHO ARE AT AN INCREASED RISK FOR CONTRACTING THIS DISEASE.  IMMUNIZATION AND GOOD HYGIENE MAY HELP PREVENT MOST CASES IN TEENS AND YOUNG ADULTS. 

TALK TO YOUR CHILD’S DOCTOR ABOUT IMMUNIZATION OR VISIT W-W-W- DOT-N-M-A-U-S-DOT-O-R-G.

60 SECOND SPOT

DID YOU KNOW THAT ADOLESCENTS AND YOUNG ADULTS ARE AT INCREASED RISK FOR A POTENTIALLY DEADLY DISEASE CALLED MENINGOCOCCAL MENINGITIS (PRONOUNCED MEN-IN-JO-KOK-UL MEN-IN-JI-TIS)?

IN FACT, ONE IN FOUR TEENS INFECTED MAY DIE.  ANOTHER 20 PERCENT SUFFER PERMANENT DISABILITIES INCLUDING ORGAN DAMAGE AND LIMB AMPUTATIONS.  

NEW VACCINATION RECOMMENDATIONS HAVE RECENTLY BEEN APPROVED  FOR TEENS AND COLLEGE STUDENTS WHO ARE AT AN INCREASED RISK FOR CONTRACTING THIS DISEASE.  IMMUNIZATION AND GOOD HYGIENE MAY HELP PREVENT MOST CASES IN TEENS AND YOUNG ADULTS. 

TALK TO YOUR CHILD’S DOCTOR ABOUT IMMUNIZATION OR VISIT W-W-W- DOT-N-M-A-U-S-DOT-O-R-G.

   

POSTER

Poster is a  placard or intended for posting in a public place, as for adversiting.

Example Poster: